This year Porsche Design celebrates 50 years as a premium lifestyle brand, famous for functional and durable products with a purist aesthetic, reported HOTCARS.
The epitome of a minimalist designer, Professor Ferdinand Alexander ‘Butzi’ Porsche was quoted as saying: “When you rethink the function of something, the form sometimes emerges as if by itself” – a philosophy that, 50 years later, still drives the engineers and designers at Porsche Design.
In 1972, F.A. Porsche founded Porsche Design with his brother Hans-Peter. Having designed the Porsche 911 he had the vision to create a company that would take the principles and the spirit of Porsche beyond the automobile itself. All Porsche Design products are synonymous with precision, perfection, intelligent features, a sophisticated functional design, and an impressive level of technological innovation.
Following his credo of primarily optimizing the design for function and reducing the form right down to the basic essentials, he promoted a spirit of overcoming the familiar with new and exceptional solutions.
Even though Porsche had been producing car-themed accessories since the 1950s, with luggage, purses, T-shirts, calendars, model cars, and buttons all being offered in the “Porsche Boutique”, Buzi Porsche saw an opportunity to offer customers even more quality, high-end consumer products, and design services through a dedicated lifestyle brand.
Over the course of its 50-year existence, the Porsche Design brand has found a ready market across a wide spectrum of products, inspiring consumers with its high-quality designs.
Maybe not as well-known as its consumer offerings, Porsche Design has also penned several luxury residences such as the Porsche Design Tower Miami featuring three innovative car elevators lifting residents in their cars into so-called “Sky Garages” as part of the apartment.
The decision was a wise strategy in a global context where branded condos are a trend in the real estate market and increasingly desired by international investors. Why not use the heavy name of one of the best known brands in the world and issue in this segment as well? The Porsche Tower in Sunny Isles Beach was a revolution in the global real estate market and today is a benchmark in any Florida luxury segment.
As well as Porsche Design Tower, another similar condominium, Bentley Residences will be launched soon. The condominium associated with the British builders brand will also be built by the same builder as Porsche (Dezer Development) and will also offer the “Dezervator” (car lift).
The Steigenberger Porsche Design Hotels
And for the weary traveler looking for an overnight stay, Porsche Design has joined forces with Deutsche Hospitality to present the Steigenberger Porsche Design Hotels brand, an innovative hotel concept in the Luxury Lifestyle Segment. They plan at least 15 hotels in metropolises across the world.
Seeking to offer guests design, technology, and lifestyle at the very highest level, Steigenberger Porsche Design Hotels will combine Porsche Design’s legendary design philosophy and values with the excellence and experience of Steigenberger, which boasts a reputation stretching back more than 90 years.
About AMG International Realty
AMG International Realty is a full-service luxury brokerage firm in Florida. If you are interested in buying, selling o renting units at Porsche Design Tower, or any other branded residence in Florida, give us a call today: +1 (305) 318 6968 (Heloisa Arazi).