Brokerage firms are reopening sales galleries in Miami, betting on personal interaction with the finishes and physical presence in decorated units to stimulate the increase in sales. Florida entered Phase 2 reopening on June 5 and several activities have already been authorized to return.
In the past two months, developers and brokers have used technology to sell properties in Miami. Virtual tour sites with advanced features practically “transported” the buyer into the units. This is a trend that has come to stay in the Miami real estate sector. The strategy works very well for projects still under construction. However, for buildings already delivered, the physical presence in the unit for decision-making is still essential for many buyers and investors.
In the past two weeks, new and luxury Miami condos like Aston Martin and Paramount Miami Worldcenter have started to receive potential buyers. Many people are coming from different states of the US and from different countries as well to buy Real Estate in Miami. The market seems to recover very well in Florida.
“The thing a sales gallery offers is that meeting with finishes. You can’t replace what it feels like to touch and interact with your kitchen or bathroom. People would want to see these finishes and models before making a purchase,” said Matthew Barry, managing director at investment firm Optimum Asset Management USA, the developer of Monaco Yacht Club & Residences. Reported Miami Herald.
To receive visitors and show decorated homes, developers and real estate agents follow the guidelines and protocols of the Centers for Disease Control and Prevention (CDC). The use of face masks is mandatory and there is alcohol gel and disinfectants scattered throughout the model units. Social distancing measures are also observed.
The sales team at Paramount Miami Worldcenter holds meetings by appointment only and there are limitations on visiting groups (4 at a time). Other condos are following similar strategies.