Luxury carmaker Aston Martin has announced its first-ever real estate project: a 66-story residential tower in Miami.
Overlooking Biscayne Bay, Aston Martin Residences was conceived by the British brand in partnership with G and G Business Developments, owned by Argentina’s prominent Coto family. The real estate company purchased the 1.25-acre site—located on the Miami River at 300 Biscayne Boulevard Way—for a record-breaking $125 million in 2014.
“Our team spent more than a year looking for the right collaborator,” says German Coto, the project’s developer. “We ultimately selected Aston Martin because it’s a brand that resonates globally and is the very definition of timeless luxury.” The automaker’s creative team will have a hand in every design decision made, from kitchen and bathroom finishes to the art on the walls. “That’s an important distinction that sets us apart from other projects where the brand is simply a marketing tool,” Coto notes.